In addition to being a talented photographer, Craig Lee is also a canny marketer and a committed, creative advocate for supporting the local economy.
Recently, he was able to utilize those talents to create a cross promotional opportunity between Craig Lee Studios and Double D Western Wear, that helps families save money and keeps more dollars in Huron.
During this senior session promotion, for every $25 you spend at Double D Western Wear, up to $150, you can take that amount off your senior session at Craig Lee Studios. For example, if you spend $75 on clothing at Double D, Craig will give you a $75 discount on your student’s senior pictures.
Lee says the inspiration for this cross promotional effort was a remark he hears all too often from his own customers.
“Typically, a Mom will come in with her child to book a senior session and she’ll says something like “Your session is in three weeks, we need to get down to Sioux Falls to buy you some new clothes” I always thought it would great to figure out a way to keep that money here in Huron. So I approached Judy Stevens ( owner of Double D Western Wear) and she thought it was a fantastic idea.”
Lee says this is a win-win for himself and Double D.
“People are going to spend that money somewhere. This will hopefully help convince them to spend more of it in Huron. So far its been a big hit.”
Lee says people who lament the lack of nationally known retailers in Huron, need to realize that part of what attracts those businesses to a community is local tax receipts. In order to grow the local economy, residents need to support existing businesses.
“This kind of piggy backs off the Chamber’s Shop Local campaign. We may not have everything in Huron, but we need to do as much shopping locally as possible.Otherwise, that money leaves town and creates opportunities in those communities. This promotion is just one small way Judy and I can help spread that message.”